Facebook Advertising For Real Estate Agents

Traditional Advertising

  • Referrals
  • Word of Mouth
  • Glossy Postcards
  • Newspaper Ads
  • Grocery Store Separators, etc…

The problem with traditional advertising is that not only are all the other brokers utilizing these traditional marketing tactics, which makes it harder to differentiate, but there’s also an incredible amount of waste in traditional advertising (postcards as an example are just plain and simple carpet bombing).

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Why I Recommend Facebook Ads For Real Estate Agents?

  • Cost Effective
  • Precise Demographic and Behavioral Targeting
  • Market Capitalization of $300+ billion

Facebook Ad Tactic #1: People “Likely To Move”

Laser Targeted Facebook Segmentation

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(The Likely to Move data comes from Epsilon and Recently Moved from Acxiom.)

Prequalify Potential Home Buyers

  • Geography: by selecting zip codes in our territory
  • Age: 28 – 65 years of age.
  • Income: HHI greater than $100,000 per year.
  • Behavior: consumers that are “Likely to move.”

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Facebook Ad Tactic #2: Integrating Facebook Ads with Traditional Advertising

What do the majority of people do when they get a postcard promoting an agent or a property listing? They toss it in the garbage! What did that single impression cost? It was the cost of the postcard and its distribution so probably somewhere between $0.20 – $0.65.

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  • Consumers need an average of 12.4 sources before making a purchase decision
  • Extend the reach and impressions by implementing Facebook ads
  • Start your Facebook ad campaign slightly before your postcards drop, and continue to run them for a time afterward

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Facebook Ad Tactic #3: Awareness with Mortgage Brokers For More Referrals

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  • Job title targeting
  • Mortgage brokers are a good source for referrals

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Conclusion

Facebook, you can be incredibly targeted and endlessly creative in how you reach the home buyer audience. Don’t let your competitors get ahead of you!