About
Services
What We Do

We go beyond what you might expect, and focus on relationship development with our clients to help align efforts and together achieve goals.

Web Development
SEO
AI
Pay-Per-Click
Local Search
Geofencing
OTT / CTV
Social Marketing
Paid Social
Content
Voice Search
Automation
Consulting
Hosting
Accessibility
Markets
Markets We Serve

Our passion in these industries allows us to execute digital marketing campaigns that generate high-quality results.

Retail
Logistics
Hospitality
Sports
Real Estate
Healthcare
Manufacturing
Law Firms
Industrial
Home Services
Franchises
Construction
Businesses
Financial
Law Enforcement
Clients
Locations
Locations We Serve

Raincross is an award winning online marketing agency working for leading brands & clients throughout the United States.

Riverside
Corona
Redlands
Ontario
Rancho Cucamonga
San Bernardino
Murrieta
Fontana
Moreno Valley
Norco
Temecula
Knowledge
Articles

Videos

Let's Talk Free Quote

OTT Connected TV Advertising in California

OTT / Connected TV Marketing

REQUEST A QUOTE

or Give Us A Call (951) 200-4252

For the first time ever, advertisers can reach more households through OTT/Connected TV than traditional linear television.

What is it? Ads delivered via internet connections and applications.

OTT (Over The Top) – A device that connects to the internet to facilitate video viewing on a TV, desktop computer, laptop computer, tablet or smart phone via dedicated OTT apps and sites. For example: Hulu, NetFlix, Amazon, HBO Max, Disney +, etc…
Connected TV – A smart TV with internet capabilities or a regular TV connected to an OTT device with internet capabilities such as Apple TV, Roku or Google Chromecast.
Digital TV – Online TV content via desktop, mobile and tablet devices.

OTT / Connected TV Device Types

The future of TV is ad impressions.

Traditional Television Advertising

Targeting is limited to DMA, scheduling and dayparting.

Connected Television Advertising

1:1 targeting of valuable customers and their households in real-time.

Ratings points that once estimated a broad demographic are no longer the end-all-be-all in television advertising. Advertisers would rather count the actual number of impressions their campaigns can deliver. Our partnerships with 1st and 3rd party data providers allow Raincross to create unique audience profiles that drive better campaign results. By taking 1st party data and layering that with 3rd party data it allows us to gain deeper insights with even more targeted information about your ideal consumer. So now, instead of targeting programs or channels, savvy marketers are targeting data-driven custom audiences.

Streaming has surpassed cable television viewing.

With over 2,000+ streaming channels, there is content available through internet applications, connection by Smart TVs or OTT (Over-The-Top) devices. Available content is ad-supported through services like Hulu or via apps directly from content creators like HGTV.

Because Connected TV (CTV) is powered by internet-enabled devices, it offers advertisers the opportunity to reach target audiences on TV through more precise and effective methods than mass distribution which was only available in the past.