Addressable Geofencing.
Addressable GeoFencing is a game-changer for businesses looking to target specific audiences with precision. By using highly accurate location data, Addressable GeoFencing allows you to deliver tailored ads directly to households or businesses, ensuring your message reaches the right people at the right time. This technology not only increases the relevancy of your marketing but also maximizes ROI by reducing wasted ad spend.
An accurate, powerful and efficient way to target audiences within a household or business location.
Target up to 1 Million Home & Business Addresses with Hyper Local Targeting.
Precision targeting is based off data from property taxes and public land surveying data to boost the precision of addresses being targeted.
Conversion Zones can be used with Addressable Geofencing campaigns to track traffic to the advertiser’s location.
We can report and break down campaign performance by zip code.
We can target user devices for all individuals at a specific address on multiple devices by utilizing our cross-device graph which enables targeting of devices for up to 30 days after they have left address.
Learn more about our Addressable Geofencing strategies.
Here’s How Addressable Geofencing Works:
The ability to leverage addressable geofencing gives businesses the chance to get even more accurate with their ad spend. At Raincross we utilize our programmatic platform, so lists of addresses are easily uploaded, matched and then scrubbed of any personal information so that there is no risk of privacy issues.
Addressable Geolocation Includes:
- We can utilize your businesses list of addresses or the Raincross team can pull a list of addresses for your targeting needs based on user demographics.
- Physical street addresses are uploaded into our platform.
- We then match addresses to collect the exact physical location, size and shape of the individually matched addresses.
- Once complete we then match the address to collect and target users specific the exact address location.
- Audiences at each address are updated daily.