
August 11, 2023
Over half of all American consumers use social media to communicate with companies—yet a very small percentage of those are satisfied with the way those companies use social media.
Tools and mobile apps like Facebook, Twitter, Instagram, smartphones, and tablets enable anyone to produce content quickly. People share their location, activities, feelings and of course their experiences with companies they do business with. The paradigm has shifted.
This means accepting and acting on the knowledge that:
Your company dialogue needs to transform to real time messages and within mediums that your customers and clients interact and participate.
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