Jessica Souza, Business Development Lead at Raincross

Business Development Lead

Jessica leads business development at Raincross, working with prospective clients to understand their goals, identify opportunities, and connect their needs with the right people and capabilities across the agency.

Jessica Souza leads business development at Raincross, working with organizations to understand their goals, identify opportunities, and determine how the agency can best support what they are trying to accomplish.

As an early point of contact for many prospective clients, Jessica helps turn an initial conversation into a clearer understanding of the challenge at hand. She works across the agency’s capabilities to connect organizations with the right combination of strategy, advertising, visibility, web, analytics, and public relations expertise rather than approaching every opportunity with the same solution.

Jessica brings a background in digital storytelling, content development, community engagement, and public relations to her business development role. That experience gives her a broad perspective on how organizations communicate, reach audiences, and build relationships, while helping her understand the different disciplines that may need to work together around a client’s objectives.

At Raincross, she works closely with agency leadership and the broader team throughout the business development process, helping coordinate conversations, develop opportunities, and ensure that what Raincross proposes reflects what a prospective client actually needs.

Jessica attended California Baptist University, where her studies complemented her hands-on experience in marketing, communications, and business development.

Areas of expertise
  • 01Business Development
  • 02Client Relationships
  • 03Opportunity Development
  • 04Marketing Strategy
  • 05Client Discovery
  • 06Communications
  • 07Community Engagement