Full Time, Contract
Media Buyer
The Media Buyer will plan, negotiate, and execute media buys across digital, television, radio, and out-of-home (OOH) platforms to deliver optimal reach, frequency, and ROI for Raincross clients. This role requires a balance of analytical precision and creative strategy—leveraging audience data, programmatic platforms, and emerging AI tools to drive measurable campaign success. The Media Buyer will collaborate with internal marketing, creative, and analytics teams to ensure campaigns are executed efficiently and align with overall client goals.
Requirements
- Campaign Strategy and Planning:
Develop comprehensive media plans across multiple channels—digital display, video (OTT/CTV), social media, radio, print, and OOH—tailored to client objectives and target audiences. - Programmatic Advertising and AI Utilization:
Leverage DSPs and AI-powered buying tools (e.g., Basis, The Trade Desk, or similar) to optimize performance, manage bids, and identify opportunities for improved efficiency and audience reach. - Negotiation and Vendor Management:
Negotiate rates, placements, and added value with media vendors to ensure maximum return on investment. Build and maintain relationships with media representatives, publishers, and networks. - Cross-Channel Integration:
Collaborate with SEO, SEM, and creative teams to integrate media strategies into broader digital marketing efforts and ensure cohesive messaging across all platforms. - Performance Tracking and Optimization:
Monitor campaign performance, analyze metrics (impressions, CTR, conversions, CPM/CPC), and adjust placements, bids, or creative as needed to achieve target KPIs. - Budget Management and Forecasting:
Manage campaign budgets, pacing, and spend allocations, using AI insights for forecasting and efficiency optimization. - Reporting and Insights:
Translate campaign data into actionable insights and present performance reports to clients and internal teams. - Trend Awareness:
Stay up to date on media consumption trends, emerging technologies, and evolving ad formats to keep Raincross campaigns ahead of the curve.
Responsibilities
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 3+ years of experience in media buying, preferably in an agency or multi-channel environment.
- Proficiency with programmatic platforms (Basis, The Trade Desk, Google Ads, Meta Ads, etc.).
- Strong analytical skills with experience in data-driven decision making.
- Excellent negotiation and communication skills.
- Knowledge of tracking, attribution, and performance metrics across channels.
- Comfortable managing multiple campaigns and budgets simultaneously.
- Proficiency in Microsoft Office Suite and Google Workspace.
For consideration, please provide a detailed summary of your relevant experience in each area.
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