Artificial Intelligence
Harness the power of the Raincross AI engine to achieve outstanding campaign results. With options for both algorithmic and machine learning optimizations, the Raincross AI engine automatically analyzes data in real-time, making precise adjustments to enhance targeting, boost engagement, and maximize ROI—so your campaigns consistently perform at their best.
Private Marketplaces
Benefit from over two decades of trusted publisher partnerships and gain exclusive access to our industry-leading private marketplace (PMP) library. With over 2,000 active private deals across hundreds of top-tier sites, we provide a unique advantage for targeted, high-quality placements. This extensive network enables you to reach premium audiences, elevate brand safety, and maximize campaign effectiveness through carefully curated and exclusive inventory.
Data & Inventory
Unlock the industry’s most comprehensive resources with access to top-tier exchanges and a vast selection of over 25,000 audience segments from 30+ premium data providers. Our platform offers unmatched flexibility and intuitive inventory options, empowering you to fine-tune data targeting for maximum reach and impact. With Raincross, you can strategically connect with the audiences that matter most, backed by precise insights and high-quality inventory that elevate every campaign’s effectiveness and ROI.
Brand Safety & Privacy
Proactively safeguard your brand’s reputation with comprehensive, real-time protection. Through rigorous partner vetting, continuous automated monitoring, and industry-leading integrations, we ensure that your campaigns stay within trusted, privacy-compliant environments. Our advanced measures enable precise, privacy-safe targeting and reliable measurement, helping you maintain brand integrity, addressability, and accountability across all channels. With Raincross, you can be confident that your brand is represented with the highest standards of safety and compliance, building trust and credibility with your audience.
DMP Solutions
Unlock the full potential of your first-party customer data to gain rich insights into your audience’s behaviors and preferences. With these insights, you can build precise, custom audience segments and craft highly relevant messaging that resonates. Additionally, expand your reach by identifying and connecting with new customers through advanced look-alike targeting, finding individuals with similar attributes to your most valuable customers. This data-driven approach enhances personalization, improves engagement, and drives scalable growth for your campaigns.
Targeting & Measurement
Reach precise audiences and track performance with real-time insights. Advanced targeting uses data from multiple sources to connect with users based on demographics, interests, and behaviors, while geo-targeting, contextual targeting, and retargeting ensure ads reach the right audience at the right time. Comprehensive measurement tools track key metrics like impressions, clicks, and conversions, offering a clear view of campaign effectiveness and enabling data-driven optimizations for maximum impact.
Cross-Device Targeting
Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data.
Contextual Targeting
Leverage Natural Language Processing (NLP) to understand semantics and reach consumers in contextually relevant and brand safe environments.
TV Targeting
Complement offline TV buys with set-top box data to target audience segments by program genre, dayparts, viewing habits, or tentpole events.
Hyper-Local
Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category.
Behavioral & Demographic
Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers.
Retargeting
Capture users driven to your site, organically or through paid media, with retargeting messaging. Drive conversions for users who have already shown interest.
Programmatic Advertising Channels & Platforms
We offer a versatile approach to reaching audiences across multiple digital spaces. With programmatic, advertisers can place ads on a wide range of channels, including display, video, audio, and connected TV, reaching users on devices from desktops to smartphones, smart TVs and billboards. This approach enables precise targeting, allowing campaigns to engage specific audiences seamlessly across platforms, improving reach and maximizing ROI.