Google is making available Product Listing Ads (PLAs) for local businesses – and potentially revealing its e-commerce intentions. When users search for products on Google they will now encounter localized, product centered advertisements on the search results from nearby merchants. Should they click, users will arrive at “local storefronts” (powered by Google) where they can browse store inventory.
The company is also innovating on a number of other levels of course – from the release of Hummingbird to the introduction of hashtag search to the gradual retooling of its analytics offering. Raincross Marketing will keep you updated.
About The Author: Kevin Watts
Kevin Watts is the founder of Raincross, a premier web design, development and digital marketing agency headquartered in Riverside, CA.
Kevin got his start in online marketing and website design by working for some of the most prominent names in online retail. He's most recognized for helping to start e-commerce retailer Organize.com in 1998, and spent 12 years running the company's e-commerce and online marketing operations. He has been recognized and has received several online retail, marketing and merchandising awards throughout his career.
Kevin grew up in Riverside, CA and graduated from the University of Wyoming. In his spare time, Kevin is an avid fly-fisherman, college football fan, and enjoys spending time with his son Matthew, daughter Kate and wife Lindsey.
More posts by Kevin Watts