When you’re designing your website it incredibly important to keep user experience in mind. The homepage of your site is generally the users first impression of your business. Because we want to make a good first impression, it’s important to pay attention to the details when optimizing your homepage for SEO. Here are a few important things to remember:
Don’t Overwhelm Your Visitors
When visitors arrive on your website, you don’t want to bombard them with an overwhelming amount of information. The following might sound strange when you’re focused on SEO, but the purpose of your homepage is not to rank well for every single niche keyword you’re targeting. That’s why we create specific landing pages. If someone is shopping online and searches Google for “men’s white t-shirts” or “paso robles red wines,” they won’t be directed to the homepage of that e-commerce website. There’s a reason for that.
Individual website pages perform best when they’re optimized around a single keyword or keyword phrase. For this reason, attempting to optimize your homepage around multiple terms will cause it to perform poorly. The best way to ensure your website will perform well is to focus on optimizing each individual landing page around relevant keywords.
The Most Important Information For Your Homepage
Since you shouldn’t stuff keywords on your homepage, there are several key elements that every homepage should have. These items include:
- Your business name (obviously!)
- Keywords contained in your business name (if they aren’t too competitive)
- Any term closely related to your business that would be part of the description of your business
- General local terms (“Riverside ____”)
Your website search engine optimization should be focused mainly on individual landing pages throughout your site. However, there are certain things you can do to help your homepage perform better. Make sure to give your homepage a clear and concise page title this includes the name of your business as well as the main service, product or benefit your company offers. Last, but not least, you want to have your contact information readily available for visitors, not only on your homepage, but throughout the website.
If your business’ SEO could use some improvement, contact Raincross to learn how our team of SEO experts can optimize your site for better search results.