SEO, short for Search Engine Optimization, is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). SEO marketing is a contiuous process that is specific to each individual business. SEO is as much art as it is science but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines. Our savvy experts can help!
We are fortunate to have built relationships with hundreds of businesses in Ontario and throughout the region. We’re honored to have them as clients, and we truly enjoy working with them continually to grow their businesses.
We love to talk about SEO.
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Our Ontario SEO Services
It is important to optimize your site and your pay-per-click campaigns for keywords specific to your target market and not just popular terms that are often very difficult to rank for. At Raincross Marketing, we research your industry to determine which terms are most often used to find businesses like yours. This will allow us to select the terms which are the best match for your website before we begin the optimization process.
Targeted Search Terms
Keyword research is the foundation of any SEO campaign. After all, how can you optimize a page if you do not understand which search terms you’re trying to rank for? Our team of Ontario SEO experts will work with you to select a number of key search terms to target and optimize for.
On-page SEO can include the content and HTML source code of a page that can be optimized, including adding meta titles and tags. Our dynamic team of SEO specialists will review your website’s primary pages and make the necessary improvements to boost search engine results.
Natural Link Building
As more sites link to your site, you will rank better in search engine results. By carefully analyzing your niche market and comparing your competition, Raincross Marketing will establish a natural backlink portfolio to drive your website ranking up.
Search engines need to see all the pages that you want them to see. The more pages that they index from you, the more trust your website gains. Our SEO experts will build a “search engine friendly” XML sitemap that helps search engine crawl your pages.
We install analytics software that monitors, reports and analyzes your website performance in order to know what is working and what’s not working with our optimization efforts.
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