Raincross Marketing is proud to announce that we’ve officially launched PasosBestWines.com, the first and only online wine retailer dedicated exclusively to California’s Paso Robles wine region. The e-commerce website exclusively showcases the finest handcrafted wines from boutique wineries in the Paso Robles region of California.

PasosBestWines.com is great example of modern e-commerce design in terms of look and feel. We used bold colors with large, flat buttons and clear images to capture the experience of Paso Robles’ boutique wines. The site is developed using responsive web design optimized for all screen resolutions so shoppers can browse and buy from their smartphones, tablet devices or desktop computers.

We deployed the site on Magento which will support their current and future business goals and accommodate a multi-store solution for future e-commerce initiatives.

Shoppers are welcomed to the new site with multiple promotional banners displayed on the home page. These banners showcase their Wines Of The Week, Winery of The Month, and exclusive insider wine blog written by owner Chris Kern, America’s Uncommon Wine Expert!pbw-product-screenshot

With over 100 boutique wines available for sale, from over twenty of Paso Robles’ finest wineries, Raincross Marketing sought to make these wines easy to find. The top navigation allows shoppers to shop by style, by wineries and also by an interactive Google map of the Paso Robles region.

The new site furthermore includes merchandising-rich product videos, large product images with image zoom, wine description, awards, and shipping and return information. Additionally, the product detail pages include cross-sell products, reviews, and sharing functionality with Facebook, Twitter, Google +, and email to encourage user-generated content/social media marketing of the available wines.

Shoppers are encouraged to sign-up and create an account where they are able to self-edit and update their profile at any time. There, they can also check the status of orders and returns, view past orders, request customer service support, store alternate billing and shipping addresses (for shipping to multiple family members and friends), and subscribe to the Paso Robles Insider newsletter.

Raincross Marketing integrated PayPal Merchant Services (payment processing), MailChimp (email and customer management), Webgility (accounting integration), Google Fonts (typography), UPS Real-Time Rates (shipping), Golden State Overnight (shipping), Facebook, Twitter, Instagram, Google+, YouTube and many more Magento Extensions to enhance the user experience.

We wish Chris and the entire PasosBestWines.com team success! Visit PasosBestWines.com and check out their boutique wine offerings.

If you’d like to learn more about our e-commerce design and development services, contact us.