With 4.4 billion active internet users, your business is sure to soar online. But, to compete with your competitors, you need to stay relevant online—which means you need well-thought-out PPC strategies.
Best practices for pay-per-click are constantly evolving. You need to make sure that your business is up-to-date with current PPC strategy.
Luckily for you, we’ve compiled a list of the top 5 best PPC practices for 2019. Grab a pen and paper and take some notes, because you need to make sure you’re doing all these things!
Top Five PPC Strategies to Implement in 2019
How important is PPC?
In a recent survey, 75% of respondents said they had clicked on a paid search ad in the past month. They all stated that the ads made it easier to find the information they were looking for.
Let’s get to strategizing.
1. Test New Channels
Testing new channels can help you reach more customers. Everyone is using Google and Facebook for their paid search ads, but fewer people are using LinkedIn, Snapchat, Reddit, and Pinterest.
There are more channels you can use. too. These are only a few examples. The point is to experiment with different channels to see which ones are most effective for your PPC strategy and returns.
2. Make it Mobile-Friendly
In 2019, every digital venture that your business does should be mobile-friendly. Your PPC strategy should be no exception to this!
Figure out how much mobile traffic comes through to your website and then come up with the best PPC management plan and budget.
3. The Importance of Video
Text Display Ads and Display Ads are great—but don’t forget about Video Ads. 87% of content marketers are using video content. Your customers love watching videos and it is an easy way for them to digest information.
4. Audience Targeting
Besides targeting keywords, device type, and the user’s location, Google has now made it possible to access audience data by using audience types.
You need to make use of this PPC strategy in 2019. Simply start bidding on audience types that are non-customers or target the in-market audience that is already visiting sites like yours. (Yes, steal the competition’s audience!)
5. Test New Features
Once you are confident with new channels, why not test out the new features such as Google Ad Promotions Extensions, or Audience Network in Bing Ads?
Audience Network in Bing Ads is a really interesting tool. It allows you to analyze billions of audience intent signals from Microsoft. This is one of the best PPC advertising tools you could use because you can reach searchers just before they make a purchase!
Master PPC and Maximize Your Profits
Out of you and your competitors, who do you want your customer’s money going to? Exactly.
This is why you need to have the best pay-per-click advertising to maximize your profits. Don’t delay—implement these 5 PPC strategies today!
About The Author: Kevin Watts
Kevin Watts is the founder of Raincross, a premier web design, development and digital marketing agency headquartered in Riverside, CA.
Kevin got his start in online marketing and website design by working for some of the most prominent names in online retail. He's most recognized for helping to start e-commerce retailer Organize.com in 1998, and spent 12 years running the company's e-commerce and online marketing operations. He has been recognized and has received several online retail, marketing and merchandising awards throughout his career.
Kevin grew up in Riverside, CA and graduated from the University of Wyoming. In his spare time, Kevin is an avid fly-fisherman, college football fan, and enjoys spending time with his son Matthew, daughter Kate and wife Lindsey.
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