Voice Search Optimization (VSO).

Voice search is here to stay, and businesses need to optimize their websites for voice searches to stay competitive and avoid being left behind. By doing so, they can enhance user experience and reach a wider audience.

"Hey Google, Hey Alexa, Hey Siri..."

The way consumers search for information online is rapidly evolving. They are increasingly using voice search on their smartphones, tablets, and voice assistants (such as Amazon Echo, Google Home, and Apple HomePod) to find information on the internet.

This shift in behavior presents a unique opportunity for businesses to adapt their digital strategies. By optimizing for voice search, companies can improve their visibility, cater to the growing number of voice search users, and ultimately stay ahead in the competitive market.

60%

Of searches are performed on a non-PC devices.

82%

Of mobile users search for local businesses and services.

76%

Of mobile visitors who perform a local search will visit a business location within one day.

78%

Of local mobile searches result in an offline purchase

"Hey Google, Hey Alexa, Hey Siri..."

60%

Of searches are performed on a non-PC devices.

82%

Of mobile users search for local businesses and services.

76%

Of mobile visitors who perform a local search will visit a business location within one day.

78%

Of local mobile searches result in an offline purchase

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What are people searching for with their voice devices?

People frequently search for local information such as nearby restaurants, retail stores, services like plumbers and electricians, entertainment and events, healthcare providers, grocery stores, banks and ATMs, educational institutions, transportation options, and real estate listings. These searches emphasize the need for businesses to be easily discoverable online with accurate, up-to-date information and optimized local SEO to attract potential customers.