Online marketing can be confusing to business owners. If it’s new to you, it can be overwhelming. One common question that businesses face is:
We built a website, but why is it important to maintain and consistently update the website?
There are plenty of reasons as to why you should conduct regular website maintenance. Here are a few of the top reasons.
People like to see updated news and information about your business. This keeps them informed and “in the know” as to what is going with your company. That being said I strongly urge you to update information on your website as often as possible. If information the information on your website isn’t up to date, it could drive that user away from your website to a competitor.
Give your website a “face lift” every few years. What I mean is update the appearance of your website. Add some color, images, and most importantly new content! However, remain consistent with your branding. Make sure your website is visually pleasing to the eye and up to date with the latest website trends.
Check your links. Often times as new pages are creates or updated, business owners forget to update their links and the old links become broken. Inspect your entire website, not just pieces of it. Check all of the links to be sure that they work, as well as any forms that customers may have to fill out. You don’t want a potential customers to show up to your website and not have it working appropriately.
Your website is the face of your business, it’s open 24 hours a day seven day a week, but it cannot take care of itself. Website content should be up-to-date and contain recent news, as well as information about products or services. The goal is to be consistent. While it may be the last thing on your mind as you operate day-to-day, it will pay off in the long run for your business.
So here are the 4 things to remember:
1) Update your website with fresh content.
2) A website redesign is important every few years.
3) Check links as you update and add new pages and content. No broken links.
4) Be consistent.
Your website is one of the most, if not the most, promising ways to reach your customers. As a business owner, you should be aware of what is going on with your site.
About The Author: Kevin Watts
Kevin Watts is the founder of Raincross, a premier web design, development and digital marketing agency headquartered in Riverside, CA.
Kevin got his start in online marketing and website design by working for some of the most prominent names in online retail. He's most recognized for helping to start e-commerce retailer Organize.com in 1998, and spent 12 years running the company's e-commerce and online marketing operations. He has been recognized and has received several online retail, marketing and merchandising awards throughout his career.
Kevin grew up in Riverside, CA and graduated from the University of Wyoming. In his spare time, Kevin is an avid fly-fisherman, college football fan, and enjoys spending time with his son Matthew, daughter Kate and wife Lindsey.
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