How Do Digital Ads Find You?

Have you ever researched a product and then started seeing related advertisements across websites, streaming television, podcasts, mobile apps, and digital billboards?

In this episode, Kevin Watts explains programmatic advertising and how technology helps businesses reach selected audiences across display, video, streaming audio, connected television, digital out-of-home, geofencing, and retargeting campaigns.

You’ll learn how audience and contextual targeting work, why frequency matters, how programmatic campaigns should be measured, and when this form of advertising makes sense for a business. Kevin also explains why inexpensive impressions and sophisticated technology cannot replace a clear strategy, strong creative, and the right message.

The Visibility Podcast is presented by Raincross. Learn more at https://raincross.com .