podcast
What Are Your Customers Really Searching For?
Two people can search for the same service while trying to accomplish completely different things. One may be gathering information, another may be comparing companies, and someone else may be ready to make a purchase today. In this episode, Kevin Watts explains search intent
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The Visibility Podcast · Season 1 · Episode 6
Two people can search for the same service while trying to accomplish completely different things. One may be gathering information, another may be comparing companies, and someone else may be ready to make a purchase today.
In this episode, Kevin Watts explains search intent and why the motivation behind a search matters more than the individual words someone types.
You’ll learn the differences between informational, navigational, commercial, transactional, and local intent; how Google Ads matches searches with keywords; why negative keywords matter; and how businesses can align their advertising, landing pages, and offers with what customers are actually trying to accomplish.
The Visibility Podcast is presented by Raincross. Learn more at https://raincross.com .
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