Reach Davis Listeners Beyond Screens
Programmatic audio reaches a Davis audience in moments no screen-based channel can occupy, allowing direct engagement with an active, environmentally conscious community.
We Serve Davis Clients
Uninterrupted Attention in Davis
Davis residents are frequently on the move, whether commuting, exercising outdoors, or engaging in household tasks. These activities often preclude screen-based content consumption. Programmatic audio fills these gaps, delivering messages directly to listeners during times of focused activity.
Targeted audio campaigns can reach an educated audience that values sustainability and community. By placing audio ads within podcasts, streaming music, or news briefings, brands connect with individuals in a non-visual context. This approach ensures messages resonate during moments of undivided attention, complementing other marketing efforts.
02 / How the work runs
How the work runs here
- 01
Engage Active Commuters
Deliver messages to listeners traveling by bike or car throughout Davis, catching them during their daily routines.
- 02
Connect During Workouts
Reach residents while they are exercising, often consuming audio content during focused physical activity.
- 03
Access In-Home Moments
Place ads in home environments, capturing attention during chores or relaxation where screens are less prevalent.
- Next
Want this run properly?
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Fig. 01
How programmatic audio runs for Davis organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio target the Davis community?
We use demographic and behavioral data to place audio ads on streaming platforms, podcasts, and digital radio. This ensures your message reaches specific listener segments within Davis based on interests and location.
What kind of content does programmatic audio support?
Programmatic audio supports a range of content, including short advertisements, sponsored messages, and longer-form branded audio. We tailor the format to fit both the platform and the target audience's listening habits.
Start a conversation
Let's talk about programmatic audio in Davis
Tell us where you are and what you need to move. We will tell you what we would do first.