Reach the El Segundo audience without screen time

Programmatic audio finds El Segundo residents and workers during commutes and leisure, targeting moments when screens are not in use.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Audio work for El Segundo organizations

Reaching a mobile audience

Reaching professionals and residents in El Segundo often requires connecting in non-traditional spaces. Programmatic audio fills these gaps, delivering messages when people are commuting to offices or enjoying coastal activities. This approach ensures brand messages are heard during times other channels cannot effectively reach listeners.

By targeting specific audio streams and listener demographics, organizations can engage individuals based on their interests and behaviors. This precision allows for campaigns that resonate deeply, capturing attention during focused listening moments whether someone is at the office, at home, or exploring the city.

02 / How the work runs

How the work runs here

  1. 01

    Commute Engagement

    Deliver messages as people travel to and from El Segundo's business hubs.

  2. 02

    Leisure Connection

    Reach residents during local activities or while enjoying the area's lifestyle.

  3. 03

    Screen-Free Moments

    Engage audiences when their attention is on audio, not visual content.

  4. Next

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Fig. 01

How programmatic audio runs for El Segundo organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

05Questions

Questions we are asked about this.

  • How does programmatic audio target El Segundo residents?

    Programmatic audio targets by leveraging location data, listening habits, and demographic profiles to reach specific audience segments within the El Segundo area. This ensures ads are placed where relevant listeners are consuming audio content.

  • What types of audio content are used for advertising?

    Advertising can run across various audio platforms, including streaming music services, podcasts, and digital radio. This breadth allows for diverse placement options to reach audiences across their preferred listening channels.

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