Reach Oakland Audiences When Screens Are Not An Option
Connect with listeners in moments only audio can occupy, like commutes or workouts, reaching specific audiences across Oakland.
We Serve Oakland Clients
Unoccupied Attention
Traditional advertising often competes for visual attention. Streaming audio, however, captures an audience when screens are not in use, whether they are commuting across the Bay Bridge, working out, or relaxing at home. This allows organizations to deliver messages during prime listening times.
Programmatic audio targets specific listener demographics and interests. It ensures ad delivery to the most relevant Oakland audiences, aligning your message with their current activities and preferences. This precision minimizes waste and maximizes engagement with diverse listener segments.
02 / How the work runs
How the work runs here
- 01
Uninterrupted Engagement
Deliver messages during activities where visual screens are absent.
- 02
Targeted Listener Segments
Reach specific demographics based on listening habits and interests.
- 03
Contextual Relevance
Align ads with the content and activities of the listeners.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
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Fig. 01
How programmatic audio runs for Oakland organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio target Oakland listeners?
Programmatic audio uses data points like demographics, listening history, and location data to deliver ads to specific listener segments within the Oakland area. This ensures relevance for diverse audiences.
What types of content can utilize programmatic audio ads?
Programmatic audio ads can run across various streaming music services, podcasts, and digital radio platforms. This broad reach allows for extensive exposure among Oakland's varied audience.
Start a conversation
Let's talk about programmatic audio in Oakland
Tell us where you are and what you need to move. We will tell you what we would do first.