Reach New Haven Audiences in Unscreened Moments
Connect with New Haven's active residents when they are listening, not looking, through carefully placed audio advertising.
We Serve New Haven Clients
Reaching an Unscreened Audience
Reaching consumers in New Haven increasingly means engaging them when their attention is elsewhere, like during commutes, workouts, or while studying. Streaming audio offers a channel to reach this audience precisely when they are most receptive to auditory messages. This approach captures attention without competing for screen time, integrating seamlessly into daily routines.
Programmatic audio buys allow for precise targeting across various platforms popular with New Haven's diverse population. This ensures messages are heard by the right individuals, not just broadcast broadly. It allows organizations to speak directly to specific segments, making every impression count and fostering deeper engagement in a competitive market.
02 / How the work runs
How the work runs here
- 01
Contextual Listening
Deliver messages during activities where screens are secondary, capturing focused attention.
- 02
Precise Audience Segments
Target specific demographics and interests within New Haven, optimizing ad spend.
- 03
Cross-Device Reach
Connect with listeners across their preferred devices, from smart speakers to mobile phones.
- Next
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Fig. 01
How programmatic audio runs for New Haven organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio advertising?
Programmatic audio targets specific digital listener segments based on data, unlike traditional radio which broadcasts to a general audience. This allows for more efficient spending and relevant message delivery to New Haven listeners.
Can programmatic audio target students or faculty in New Haven?
Yes, advanced targeting capabilities can segment audiences by interests, behaviors, and even proximity to educational institutions. This helps organizations reach specific professional or student groups effectively.
Start a conversation
Let's talk about programmatic audio in New Haven
Tell us where you are and what you need to move. We will tell you what we would do first.