Reach Chicago Audiences Beyond the Screen
Programmatic audio connects your message with individuals in Chicago during moments when screens are not their primary focus, offering distinct engagement opportunities.
We Serve Chicago Clients
Reaching an Undivided Ear
In Chicago, many daily activities, from commuting on the CTA to exercising or working, involve listening. Programmatic audio campaigns deliver your brand directly into these moments, cutting through visual clutter. This approach ensures your message is heard when traditional visual advertising might be overlooked, capturing attention during focused listening periods.
Targeting capabilities allow for precise audience segmentation, reaching individuals based on their content preferences and listening habits. For businesses in Chicago, this means connecting with specific demographics and interests, ensuring that advertising spend is directed towards the most receptive listeners. This strategy maximizes impact by integrating seamlessly into daily routines.
02 / How the work runs
How the work runs here
- 01
Engage Commuters
Deliver messages to listeners during their daily commutes across the city.
- 02
Contextual Relevance
Align ads with relevant audio content and listener activities.
- 03
Reduce Screen Fatigue
Offer a distinct channel away from constant visual digital input.
- Next
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Fig. 01
How programmatic audio runs for Chicago organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio advertising?
Programmatic audio targets specific digital listener segments rather than broad broadcast audiences. It uses data to place ads dynamically, often across various streaming platforms and podcasts, offering more precise reach and measurement than traditional radio.
Can programmatic audio target specific Chicago neighborhoods?
While precise neighborhood targeting is complex due to data privacy, programmatic audio can leverage location data and audience demographics to infer listening habits within general areas. This allows for more geographically relevant campaigns within the broader Chicago market.
Start a conversation
Let's talk about programmatic audio in Chicago
Tell us where you are and what you need to move. We will tell you what we would do first.