Reach Lexington Audiences Beyond Screens, Where Attention Lives
Connect with an audience at times when they are not looking at a screen, engaging them when other channels cannot.
We Serve Lexington Clients
Moments of Undivided Attention
Traditional advertising often competes for visual attention. Programmatic audio allows businesses to engage a Lexington audience during non-screen activities, such as commuting, exercising, or performing household tasks. This approach captures their focus in moments where visual clutter is absent, delivering messages directly to their ears.
By leveraging data, we identify specific listener segments and serve them relevant audio ads across various platforms. This targeted delivery ensures your message resonates with individuals who are most likely to respond, optimizing ad spend and improving campaign effectiveness in Lexington and surrounding areas.
02 / How the work runs
How the work runs here
- 01
Uninterrupted Engagement
Deliver messages when the audience is receptive and not distracted by screens.
- 02
Contextual Relevance
Align your brand with specific audio content, enhancing message impact.
- 03
Expanded Reach
Connect with audiences beyond traditional digital and linear channels.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How programmatic audio runs for Lexington organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio ads?
Programmatic audio uses data to precisely target specific audience segments across diverse streaming platforms, unlike traditional radio's broad, untargeted approach. This allows for greater personalization and efficiency in reaching listeners.
Can this strategy reach mobile users effectively?
Yes, programmatic audio predominantly reaches users through their mobile devices, tablets, and smart speakers. This ensures your message connects with them wherever they are listening to content.
Start a conversation
Let's talk about programmatic audio in Lexington
Tell us where you are and what you need to move. We will tell you what we would do first.