Reach Boston Audiences Beyond the Screen
Connect with Boston consumers during their commutes, workouts, or work hours through streaming audio, reaching them when other channels cannot.
We Serve Boston Clients
Capturing Attention in Unseen Moments
Traditional ad channels compete for screen time, but programmatic audio offers a different approach. It leverages contextual moments when audiences are actively listening, not looking. For organizations targeting Boston, this means reaching individuals on their morning T ride, during a run along the Charles River, or while working remotely. These unmissable moments provide unique opportunities for brand engagement.
Precision targeting allows advertisers to deliver relevant messages to specific segments of the Boston population, whether they are students, professionals, or tourists. This approach focuses on user behavior and preferences, ensuring ads resonate. By integrating audio into a broader media strategy, businesses can enhance their presence and connect with a diverse audience across the city in a less cluttered environment.
02 / How the work runs
How the work runs here
- 01
Commute Time Engagement
Deliver messages when Boston commuters are most receptive.
- 02
Contextual Relevance
Align ads with user activities, enhancing impact.
- 03
Audience Extension
Supplement visual campaigns with audio reach.
- Next
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Fig. 01
How programmatic audio runs for Boston organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio target audiences in Boston?
It uses data to identify listeners based on demographics, interests, and listening habits, then serves relevant audio ads. This ensures messages reach specific consumer segments within Boston.
What types of audio content are used for advertising?
This includes ads played across podcasts, streaming music services, and online radio. These platforms reach a wide variety of listeners across the city.
Start a conversation
Let's talk about programmatic audio in Boston
Tell us where you are and what you need to move. We will tell you what we would do first.