Podcast and streaming audio across Rochester, Minnesota
Programmatic audio connects with residents during moments when other channels cannot, making it a vital strategy for engagement.
We Serve Rochester Clients
Unoccupied Attention in Rochester
Traditional screens do not capture every moment of a consumer's day. Streaming audio, on the other hand, reaches listeners during their commutes, workouts, or household tasks. This allows organizations to deliver messages when audiences are receptive but not actively looking at a device.
A focused programmatic audio strategy targets specific demographics and interests within Rochester. This precision ensures that advertising budgets are spent effectively, reaching the right people at times when they are most open to receiving information, without the distractions of visual media.
02 / How the work runs
How the work runs here
- 01
Capture Commute Times
Deliver messages to listeners during their daily travel patterns.
- 02
Engage Off-Screen
Reach Rochester consumers when they are focused on other activities.
- 03
Precise Audience Targeting
Focus campaigns on specific interests and behaviors through audio platforms.
- Next
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Fig. 01
How programmatic audio runs for Rochester organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio advertising?
Programmatic audio targets specific digital listener segments rather than broad broadcast audiences. It uses data to place ads dynamically within streaming content, offering greater precision than traditional radio spots.
What types of content does programmatic audio include?
Programmatic audio encompasses ads placed within podcasts, digital radio stations, music streaming services, and other audio-based applications. This wide range of platforms reaches diverse audiences across Rochester.
Start a conversation
Let's talk about programmatic audio in Rochester
Tell us where you are and what you need to move. We will tell you what we would do first.