Reach St. Louis Audiences When Screens Are Not Present
Connect with people during commutes, workouts, or daily tasks through targeted audio advertising, reaching them when other channels cannot.
We Serve St. Louis Clients
Reaching St. Louis's Unoccupied Moments
Digital audio offers a direct channel to consumers, particularly when their attention is on activities away from screens. For organizations looking to engage St. Louis residents, this means accessing moments like morning commutes on I-64, workouts at local gyms, or while listening to podcasts during daily routines.
Precision targeting allows campaigns to connect with specific listener segments based on interests, demographics, and listening behaviors, regardless of the platform. This approach ensures marketing messages resonate effectively with those most likely to respond, making every impression count within the diverse St. Louis market.
02 / How the work runs
How the work runs here
- 01
Engage Commuters
Deliver messages during travel times on local routes.
- 02
Contextual Relevance
Align ads with listener interests and content choices.
- 03
Incremental Reach
Access audiences beyond screen-based media plans.
- Next
Want this run properly?
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Fig. 01
How programmatic audio runs for St. Louis organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio target listeners?
Targeting is based on data points like demographics, interests, listening habits, and location, ensuring ads reach relevant audiences. This precision helps tailor campaigns to specific consumer segments.
What types of audio content are used for advertising?
Advertisements run across streaming music services, podcasts, and digital radio. This wide distribution allows for comprehensive audience coverage.
Start a conversation
Let's talk about programmatic audio in St. Louis
Tell us where you are and what you need to move. We will tell you what we would do first.