Reach New York City Audiences During Their Unscreened Moments
Connect with consumers through streaming audio where other channels cannot, capturing attention in a city always on the move.
We Serve New York City Clients
Unscreened Attention
In New York City, residents navigate their daily lives across crowded subways, busy streets, and iconic parks. Programmatic audio engages this diverse audience during commutes, workouts, or while they focus on other tasks, offering a channel free from visual distractions. This direct approach allows brands to build affinity without competing for screen time.
Streaming audio offers precise targeting capabilities, ensuring messages reach specific demographics and interests within New York's dynamic population. By understanding listening habits and preferences, organizations can deliver relevant content to individuals, whether they are in Manhattan, Brooklyn, or beyond. This strategic placement makes every impression count.
02 / How the work runs
How the work runs here
- 01
Engage On The Go
Capture listener attention during busy city commutes and daily activities.
- 02
Bypass Visual Clutter
Deliver messages in environments free from visual advertising competition.
- 03
Target Precise Audiences
Use data to reach specific New York City demographics and interests.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How programmatic audio runs for New York City organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio identify listeners in New York City?
Programmatic audio leverages data from streaming platforms, smart devices, and user profiles to identify listeners based on their demographics, interests, and geographic location within New York City. This allows for highly precise audience segmentation and message delivery.
Can programmatic audio target specific neighborhoods?
Yes, programmatic audio can target audiences within specific neighborhoods or boroughs by using location data from mobile devices and IP addresses. This allows brands to reach consumers in areas like SoHo, Harlem, or Staten Island with relevant, localized campaigns.
Start a conversation
Let's talk about programmatic audio in New York City
Tell us where you are and what you need to move. We will tell you what we would do first.