Reach Edmond's on-the-go audience during screen-free moments
Programmatic audio offers a direct line to individuals when they are receptive, such as during commutes or exercise.
We Serve Edmond Clients
Reaching an Undivided Audience
Modern life in Edmond often means multitasking, with residents consuming content across various channels. Traditional visual ads compete for attention on screens already crowded with notifications and other distractions. Programmatic audio bypasses this visual clutter, delivering messages directly to listeners during moments when their eyes are occupied but their minds are open, like during a morning run or while driving to work.
By focusing on these screen-free intervals, brands can connect with their audience in a less fragmented way. This strategy ensures messages are heard and absorbed, reaching families and professionals in Edmond as they navigate their day, turning otherwise unavailable time into valuable engagement opportunities.
02 / How the work runs
How the work runs here
- 01
Capture Commute Attention
Deliver messages during daily travel times when eyes are on the road, not a screen.
- 02
Engage During Activities
Connect with listeners while they exercise, do chores, or perform other tasks.
- 03
Bypass Visual Clutter
Stand out by reaching an audience through sound, avoiding crowded visual channels.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How programmatic audio runs for Edmond organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from radio advertising?
Programmatic audio targets specific listener segments based on their digital behaviors, not just broadcast listenership. This allows for precise audience reach without buying broad radio slots.
What content works best for audio ads?
Clear, concise messages focusing on a single call to action are most effective. Audio requires strong vocal delivery and a compelling script to capture attention without visuals.
Start a conversation
Let's talk about programmatic audio in Edmond
Tell us where you are and what you need to move. We will tell you what we would do first.