Reach Hillsboro's Ear: Audio for Unoccupied Moments
Hillsboro residents are busy, but audio advertising connects with them when screens cannot, offering a unique path to attention.
We Serve Hillsboro Clients
Reaching a Screen-Free Audience
Digital audio engages consumers during commutes, workouts, or household tasks. For businesses in Hillsboro, this means reaching individuals while they are driving on Tualatin Valley Highway or enjoying the city's parks. It provides an avenue to communicate when other media channels are not viable.
Precision targeting allows campaigns to reach specific listener demographics, ensuring messages resonate with the right audience segments. This approach makes programmatic audio a potent tool for brand awareness and direct response, integrating seamlessly into daily routines without interruption.
02 / How the work runs
How the work runs here
- 01
Commuter Engagement
Reach listeners during their daily travel.
- 02
Activity-Based Connections
Deliver messages during recreation or chores.
- 03
Contextual Relevance
Align ads with specific audio content types.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
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Fig. 01
How programmatic audio runs for Hillsboro organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio advertising?
Programmatic audio uses data to precisely target specific audience segments across various streaming platforms, unlike traditional radio's broad demographic reach. This allows for highly customized campaigns that adapt in real time to listener behavior and preferences.
Can audio ads drive direct action or only brand awareness?
Audio ads effectively build brand awareness, but they also drive direct actions through call-to-action prompts. Listeners can be directed to websites, app downloads, or physical locations like those in downtown Hillsboro, by remembering a simple URL or offer.
Start a conversation
Let's talk about programmatic audio in Hillsboro
Tell us where you are and what you need to move. We will tell you what we would do first.