Streaming audio reaches Draper audiences where screens cannot
Programmatic audio finds your audience during activities when screens are not an option, capturing attention where traditional advertising cannot.
We Serve Draper Clients
Unlocking Unseen Moments in Draper
Reaching consumers in Draper involves understanding their daily routines beyond screen time. Audio channels provide unique access, whether during commutes, outdoor activities on local trails, or while managing household tasks. Programmatic audio allows for precise targeting, ensuring messages resonate with listeners engaged in specific moments.
This approach uses data-driven insights to place audio advertisements across various streaming platforms. It connects brands with community-oriented and active individuals, delivering timely messages in contexts where they are most receptive. This ensures advertising budgets are spent effectively, reaching the right people at the right time.
02 / How the work runs
How the work runs here
- 01
Commute Time Engagement
Reach listeners during daily commutes in the Salt Lake Valley, a prime audio consumption period.
- 02
Outdoor Activity Reach
Connect with active residents enjoying Draper's outdoor spaces through audio devices.
- 03
Contextual Relevance
Place messages in relevant audio content, enhancing recall and brand connection.
- Next
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Fig. 01
How programmatic audio runs for Draper organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio target listeners?
It uses data points like demographics, listening habits, and location to deliver highly relevant ads to specific audience segments across various audio platforms.
What kind of audio content can carry these ads?
Programmatic audio places ads across a wide range of digital audio content, including music streaming services, podcasts, and online radio broadcasts.
Start a conversation
Let's talk about programmatic audio in Draper
Tell us where you are and what you need to move. We will tell you what we would do first.