Burlington's Connected Audience Tunes In
Streaming audio delivers your message when traditional channels cannot, reaching engaged listeners during commutes, workouts, or quiet moments.
We Serve Burlington Clients
Reaching an Unscreened Audience
Reaching consumers in Burlington often means connecting with them beyond their screens. Programmatic audio campaigns deliver messages through podcasts, streaming music, and digital radio. This strategy allows brands to engage individuals during activities like driving along Lake Champlain or exploring outdoor recreation, times when visual media is less effective or inappropriate.
Your message integrates into the listener's routine, becoming part of their chosen content experience. This non-disruptive presence builds trust and recall. By targeting based on listening habits and demographic data, brands ensure their audio campaigns resonate with the specific audiences they aim to influence in the Burlington area.
02 / How the work runs
How the work runs here
- 01
Capture Undivided Attention
Deliver messages when screens are not an option, capturing listener focus.
- 02
Integrate Naturally
Messages become part of chosen content, enhancing acceptance and recall.
- 03
Target Lifestyle Moments
Reach consumers during commutes, exercise, or downtime.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How programmatic audio runs for Burlington organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does programmatic audio differ from traditional radio ads?
Programmatic audio offers more precise targeting than traditional radio, delivering ads to specific listener segments based on their digital behavior, content choices, and demographics, rather than broad station listenership. It leverages real-time bidding for ad placements across various streaming platforms and podcasts.
What kind of audio content can carry these ads?
These ads can appear within a wide range of digital audio content, including popular music streaming services, online radio stations, and a diverse array of podcasts. This allows brands to align their message with content that naturally attracts their target audience.
Start a conversation
Let's talk about programmatic audio in Burlington
Tell us where you are and what you need to move. We will tell you what we would do first.