Reach the Redmond Audience Where Screens Cannot

Programmatic audio advertising connects with a sophisticated listener base, capturing attention in a way visual channels cannot.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Audio work for Redmond organizations

Redmond attention moments

Reaching professionals and families in Redmond requires engaging them during activities when visual media is not an option. Whether listeners are commuting, exercising on local trails, or focused on work, streaming audio offers a direct line to their attention. This channel avoids screen fatigue by delivering messages organically within their chosen content.

Precision targeting allows for campaigns to reach specific demographic groups and interests within Redmond, ensuring relevance. Advertisers can connect with individuals based on their streaming habits, location patterns, and expressed preferences, delivering impactful messages that resonate without interruption to their daily routine. This makes audio a powerful, non-intrusive channel.

02 / How the work runs

How the work runs here

  1. 01

    Commute Engagement

    Capture attention during Redmond's travel times, leveraging audio when eyes are elsewhere.

  2. 02

    Activity Integration

    Connect with listeners during outdoor activities or workouts around the city.

  3. 03

    Reduced Screen Fatigue

    Offer a refreshing, auditory experience amidst a visually saturated media environment.

  4. Next

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Fig. 01

How programmatic audio runs for Redmond organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

05Questions

Questions we are asked about this.

  • How does programmatic audio differ from traditional radio ads?

    Programmatic audio targets specific listener segments through streaming platforms, podcasts, and online radio, offering granular control over who hears the message. Traditional radio typically broadcasts to a broad geographic area without the same level of audience segmentation.

  • What kind of data powers programmatic audio targeting?

    Targeting is based on a range of data points including user demographics, geographic location, listening habits, device type, and even behavioral signals, ensuring highly relevant ad delivery.

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Let's talk about programmatic audio in Redmond

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