Connect with local consumers by understanding and acting on their real-world behaviors and proximity to key locations.
We Serve Auburn Clients
Geofencing uses virtual boundaries around specific physical places to identify relevant audiences. This method targets individuals based on their actual location patterns and presence, allowing businesses to deliver messages at opportune moments. By focusing on real-world actions rather than broad demographics, this approach captures attention from consumers already demonstrating a specific interest or intent related to a location in Auburn.
Businesses in Auburn can apply this strategy to engage with various local segments. For instance, creating geofences around popular downtown shopping areas or university venues allows for direct communication with individuals present in those spaces. This precision helps businesses connect with potential customers when their interest is most likely to align with an immediate offer or message, converting proximity into engagement.
Raincross develops geofencing campaigns that define audiences through their location-based behaviors, then measures the impact of these campaigns on physical visits or other business outcomes. Our work involves identifying key physical predictors of intent within Auburn, designing targeted digital interactions, and then analyzing performance to refine strategies, ensuring each campaign effectively leverages real-world context for measurable results.
02 / How the work runs
We create audiences based on specific real-world behaviors and physical presence in relevant Auburn locations. This includes areas like the university campus, event venues, or commercial districts.
Messages are delivered to consumers who enter or frequent designated virtual boundaries. This ensures offers and information are highly relevant to their current activities and interests.
The strategy aims to convert digital interactions into real-world actions, such as store visits or event attendance. We focus on enhancing foot traffic and immediate conversions.
Campaign performance is evaluated by tracking its effect on visits and revenue. This provides clear data on how effectively location-defined audiences contribute to business goals.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing helps Auburn businesses reach specific groups of people based on their physical presence near important locations. This allows for highly relevant messaging, which can drive foot traffic and immediate engagement from potential customers.
Businesses can set virtual boundaries around a variety of places, including specific commercial areas, event venues, or parts of the university campus. The goal is to select locations where physical presence indicates a specific interest or intent.
We measure success by tracking key metrics like the number of physical visits to a location after a user has been exposed to an ad, or through other measurable business outcomes. This helps us understand the direct impact of the location-based targeting.
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