Expand reach beyond active searchers in Fairbanks

Programmatic display reaches potential customers in Fairbanks who are not actively searching but fit a defined profile.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Fairbanks organizations

Broad Audience Connection

Not every potential customer in Fairbanks begins their journey with a search query. Programmatic display fills this gap by presenting visually engaging ads to individuals based on their interests, online behavior, and demographics. This allows businesses to introduce their brand and services to a wider, relevant audience across various websites and apps.

This approach builds awareness and keeps a brand top-of-mind before a direct need arises. By using data-driven targeting, businesses can efficiently place ads where their ideal Fairbanks customers spend their time online, ensuring their message is seen by those most likely to convert later.

02 / How the work runs

How the work runs here

  1. 01

    Increase brand visibility

    Showcase your business to a wide, relevant audience in Fairbanks.

  2. 02

    Target by interest

    Reach specific customer segments based on their online activities.

  3. 03

    Reinforce other campaigns

    Support search and social efforts with consistent visual messaging across the web.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Fairbanks organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search for a Fairbanks audience?

    Programmatic display targets users based on their profile and browsing behavior across various sites, whereas paid search targets users based on their active search queries. Display builds awareness; search captures existing intent.

  • Can programmatic display help local businesses in Fairbanks compete with larger brands?

    Yes, by allowing precise targeting based on local demographics and interests, smaller businesses can efficiently reach their ideal customer segments in Fairbanks without needing the broad budgets of national advertisers.

Start a conversation

Let's talk about programmatic display in Fairbanks

Tell us where you are and what you need to move. We will tell you what we would do first.