Influence Flagstaff Consumers Before They Search

Reach audiences across the web in Flagstaff, introducing your brand and offerings before active search begins.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Flagstaff organizations

Cultivating Uncommitted Audiences

Programmatic display advertising uses automated systems to buy ad space in real time. This involves placing visual advertisements on websites and apps based on defined audience characteristics, not specific search queries. It reaches potential customers who are browsing online, introducing them to businesses and their products or services through targeted visual content. This method expands reach beyond active searchers, cultivating brand awareness among a broader segment of the Flagstaff market.

Many individuals in Flagstaff spend time online without actively searching for specific products or services. This service addresses the challenge of connecting with these consumers, building recall and interest before they enter a search phase. By using data-driven insights into online behavior and interests, ads are served to relevant audiences across various digital environments. This approach ensures businesses remain visible to Flagstaff residents and visitors who may not yet know what they need.

Our approach targets specific audience segments, such as those interested in outdoor activities, local dining, or higher education, aligning with Flagstaff's character. We assess real-time inventory and audience data to ensure ads appear in contexts relevant to potential customers. This strategy builds brand recognition among the wider Flagstaff population. This positions businesses to capture future demand when consumers eventually move from passive browsing to active consideration.

This service leverages automated ad buying to reach potential customers across the web. Ads are placed based on audience profiles and online behaviors, rather than specific keywords. We focus on identifying where Flagstaff's diverse audiences, including tourists, students, and locals, spend their time online. This allows businesses to present their messages effectively to those who are not yet actively looking but are open to discovery.

02 / How the work runs

How the work runs here

  1. 01

    Audience-First Targeting

    We identify and reach specific consumer groups in Flagstaff based on their online behavior and interests, rather than just what they are searching for. This widens the pool of potential customers.

  2. 02

    Real-Time Inventory Access

    Our system bids on ad impressions across a vast network of websites and apps in real time. This ensures efficient ad placement and broad exposure within the Flagstaff market.

  3. 03

    Visual Brand Introduction

    Ads are visually compelling, designed to introduce your brand and offerings to individuals as they browse online. This builds early familiarity and recognition before a search begins.

  4. 04

    Expanded Market Presence

    This service connects businesses with Flagstaff consumers who are not actively searching. This builds a robust brand presence and generates interest before purchase intent is fully formed.

Fig. 01

How programmatic display runs for Flagstaff organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display help reach potential customers in Flagstaff?

    It allows businesses to show visual ads to people based on their online browsing behavior and interests, not just what they type into a search engine. This helps reach a broader audience, including students and tourists, who may not yet be searching for specific products or services in Flagstaff.

  • What kind of businesses in Flagstaff benefit from programmatic display ads?

    Businesses across various sectors in Flagstaff, including retail, outdoor recreation, hospitality, and educational services, can benefit. It is effective for any business looking to build brand awareness and engage potential customers before they actively begin their buying journey.

  • Is programmatic display different from search advertising in Flagstaff?

    Yes, search advertising focuses on users actively looking for something specific. Programmatic display reaches users as they browse the web, introducing them to brands and offerings even when they are not actively searching, creating interest earlier in their decision process.

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