Connect with individuals demonstrating immediate interest by engaging them based on their real-world locations.
We Serve Phoenix Clients
Geofencing defines audiences based on their actual physical behavior, building segments from their movements in the real world. This approach targets devices within specific geographic boundaries, reaching people actively present at relevant locations. For businesses in Phoenix, this means connecting with individuals demonstrating immediate interest, whether they are visiting an attraction, attending an event, or entering a commercial area. Tailored messages reach prospects when and where their physical actions signal intent.
This strategy addresses the challenge of identifying and engaging high-intent audiences within a diverse and growing city like Phoenix. By leveraging location-based technology, organizations can translate physical presence into direct marketing opportunities. This allows for precision in reaching prospective customers near competitor locations, event venues, or specific retail districts, delivering timely promotions. It turns the physical movement of people into a measurable advertising signal for businesses seeking to attract local customers.
Raincross develops geofencing campaigns that pinpoint these critical moments of intent, measuring their impact on visits and revenue. We identify areas where physical presence reliably predicts interest, allowing businesses to engage audiences that have recently visited or are currently within key Phoenix locations. This systematic approach ensures advertising budgets are directed towards individuals whose real-world actions align with immediate purchasing or engagement potential, optimizing campaign effectiveness.
02 / How the work runs
We establish precise digital boundaries around areas of interest, creating custom geofences based on business goals. This includes competitor locations, event spaces, or specific commercial districts within Phoenix.
Audiences are defined by their presence within these zones, capturing intent based on actual foot traffic. This method identifies individuals whose physical actions suggest a relevant interest or need.
Campaigns deploy relevant advertisements to devices within or recently within target locations. This ensures messages reach potential customers at opportune moments.
We track and measure physical visits to client locations resulting from geofenced advertising. This provides a clear connection between digital engagement and real-world outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
7
High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
01 / 02
Geofencing allows your business to target people who are physically present in locations relevant to your offerings, such as a nearby event, a competitor's store, or a specific commercial area. By reaching them with timely messages based on their immediate surroundings, you can convert local foot traffic into new customers for your business.
Yes, geofencing is effective for targeting audiences at specific events or attractions within Phoenix. By setting digital boundaries around venues like the Phoenix Convention Center or various sports arenas, your business can engage attendees with relevant promotions during or after their visit.
Businesses that rely on physical foot traffic or whose services are tied to specific locations often see significant benefits. This includes retail stores, restaurants, service providers, and entertainment venues in areas of Phoenix where customer presence in a specific place indicates immediate interest.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
