Raincross crafts strategies that connect organizations with their target audiences, driving growth in Tempe's competitive market.
Tempe is part of the Phoenix metropolitan area, home to Arizona State University. The city is recognized for its downtown district and public transportation options. It supports a diverse economy driven by technology, education, retail, and manufacturing sectors.
The presence of Arizona State University contributes to a skilled workforce, attracting businesses in technology, research, and professional services. This academic environment fosters innovation and entrepreneurship, supporting growth across various industries.
The city's urban core, parks, and entertainment options create an appealing environment for residents and businesses. Small businesses benefit from opportunities in technology, research, and education-related services, alongside a robust tech and startup ecosystem.
02 / What matters
Arizona State University provides a talent pool appealing to technology, research, and professional service companies in Tempe.
A strong tech and startup environment creates demand for specialized services and supports entrepreneurial ventures.
Tempe's downtown district supports small businesses in retail, hospitality, and entertainment sectors.
Where this market sits
Each of these is a local view of work we run nationally. The discipline does not change by city, the market conditions do.
advertising
Precision in a Competitive Market
Paid Search in Tempe →advertising
Building Awareness Before the Search
Paid Social in Tempe →advertising
Location Predicts Intent
Geofencing in Tempe →advertising
Proactive Brand Visibility
Programmatic Display in Tempe →advertising
Targeting by Audience, Not Airwaves
Connected TV in Tempe →advertising
Uncovering attention during screen-free moments
Programmatic Audio in Tempe →advertising
Reaching audiences in motion
Digital Out-of-Home in Tempe →advertising
Optimizing for audience attention
Media Planning & Buying in Tempe →visibility
Providing real value to buyers
Content Strategy in Tempe →strategy
Clarity in a competitive market
Brand & Messaging Strategy in Tempe →analytics
Reconciling Data Insights with Local Business Beliefs
Marketing Analytics in Tempe →strategy
Prioritizing Attention in a Dynamic Market
Marketing Strategy in Tempe →A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
The automotive category looks like one audience and behaves like several. A shopper pricing custom rims is nothing like a driver who needs rim repair today, and neither searches the way a tire or alignment customer does. The program had to win the searches with immediate intent, send each customer to the right action, and measure results in calls and form submissions rather than clicks.
Retail and e-commerce | Advertising
574
Conversions from paid search
Retail and e-commerce
Advertising
The Wheel Shop
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Tempe's economy is strong in technology, education, retail, and manufacturing. Its tech and startup ecosystem also supports IT services and software development.
The university provides a highly educated workforce, which attracts businesses in technology, research, and professional services. It also fosters innovation and entrepreneurship within the city.
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