Reaching Tempe's Browsing Audience

Programmatic display advertising captures the attention of Tempe's consumers as they browse online, before they have a specific search in mind.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Tempe organizations

Proactive Brand Visibility

While some consumers actively search for solutions, many others are simply browsing content across websites and apps. Programmatic display allows organizations to place visually engaging ads in front of these consumers based on their online behaviors and interests relevant to Tempe.

This method ensures your brand remains top-of-mind, building familiarity and trust even when the audience is not actively seeking a product or service. By appearing naturally within their online experience, display ads foster recognition that pays off when buying intent eventually emerges.

02 / How the work runs

How the work runs here

  1. 01

    Broad Audience Reach

    Connect with a wide audience across numerous websites and apps.

  2. 02

    Behavioral Targeting

    Show ads based on user interests, demographics, and online behavior.

  3. 03

    Increase Brand Awareness

    Keep your brand visible even when consumers are not actively searching.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Tempe organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How are display ads targeted to Tempe residents?

    Targeting is achieved through IP addresses, device locations, and user profile data. This ensures ads are primarily shown to individuals within the geographic area of Tempe.

  • What types of ads are used in programmatic display?

    Programmatic display typically uses banner ads, rich media ads, and video ads. These formats are designed to be visually engaging and integrate seamlessly into web content.

Start a conversation

Let's talk about programmatic display in Tempe

Tell us where you are and what you need to move. We will tell you what we would do first.