Triggering Engagement at Key Tempe Locations

Geofencing campaigns effectively target consumers in Tempe based on their presence at specific physical locations, indicating immediate intent.

01Market context
Pl. 02 / the environment the decision is made in
Geofencing work for Tempe organizations

Location Predicts Intent

In Tempe, physical locations like the Mill Avenue District, Tempe Town Lake, or Arizona State University, often signify specific needs or interests. Geofencing leverages this by serving ads to individuals while they are within these defined areas, capturing their attention at a highly relevant moment.

This precision allows businesses to deliver timely promotions or information directly to potential customers who are already in a context relevant to their offerings. Whether near a retail hub or a specific event, geofencing maximizes the impact of your message by aligning it with real-world activity.

02 / How the work runs

How the work runs here

  1. 01

    Hyper-Local Targeting

    Reach consumers based on their presence at specific physical locations.

  2. 02

    Capture Moment of Intent

    Deliver messages when consumers are most receptive to a relevant offering.

  3. 03

    Drive Foot Traffic

    Prompt nearby customers to visit your physical location immediately.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How geofencing runs for Tempe organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
In-N-Out Burger logo

Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.

Franchises | Advertising

7

High-intent local search patterns targeted

Franchises

Advertising

Read full story
In-N-Out Burger restaurant and neon sign at dusk

In-N-Out Burger

01 / 02

06Questions

Questions we are asked about this.

  • What is the typical range for a geofence?

    Geofences can be set from a few meters to several kilometers, depending on the targeting needs. This flexibility allows for precise targeting around specific venues or broader areas.

  • Can geofencing track actual store visits?

    Yes, many geofencing platforms offer conversion tracking that can attribute physical store visits to ad exposure. This helps measure the direct impact of campaigns on foot traffic.

Start a conversation

Let's talk about geofencing in Tempe

Tell us where you are and what you need to move. We will tell you what we would do first.