Geofencing delivers timely messages based on physical location, leveraging places like UC Berkeley or the Gourmet Ghetto to predict intent.
We Serve Berkeley Clients
In Berkeley, certain physical locations serve as strong indicators of specific consumer needs or interests. Targeting individuals present in or around these areas, such as a major university campus or a bustling commercial district, enables highly relevant and immediate outreach. Geofencing capitalizes on these real-world signals to deliver timely messages.
By setting virtual boundaries around key Berkeley landmarks, businesses can engage potential customers with promotions or information precisely when it is most relevant. This strategy drives foot traffic, promotes events, and creates a direct link between physical presence and digital engagement, offering a powerful way to convert local interest into action.
02 / How the work runs
Reach audiences at high-intent locations, like local attractions or business hubs.
Deliver ads when users are physically proximate and receptive.
Increase visits to physical locations or immediate local engagement.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows businesses to target consumers with ads when they are physically near specific locations, such as a competitor's store or a local event. This drives immediate action and captures local intent.
Effective geofencing targets include high-traffic areas like the UC Berkeley campus, specific retail corridors, or event venues. These locations often indicate relevant consumer behaviors or interests.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
