Programmatic display finds the Berkeley market that isn't searching yet, delivering relevant ads across a vast network of websites and apps.
We Serve Berkeley Clients
While paid search targets active intent, programmatic display casts a wider net, reaching potential customers in Berkeley as they browse online content unrelated to a direct search. This strategy builds brand awareness and influences purchase decisions over time, often before a consumer explicitly recognizes a need. It's about being present where the audience spends its digital time.
Programmatic display campaigns use data to place visually engaging ads across websites and apps, targeting specific demographics and interests within Berkeley. This approach ensures ads are seen by relevant segments of the population, whether they are reading news, engaging with hobbies, or exploring other online interests. It's an efficient way to sustain visibility and generate recall.
02 / How the work runs
Ensure consistent exposure across diverse online platforms.
Place ads on websites and apps relevant to Berkeley consumer interests.
Nurture awareness and consideration before active search begins.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.
Government & Public Sector | Advertising
2.7M
Ad impressions in two months
Government & Public Sector
Advertising
City of Corona Police Department
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Programmatic display uses automated technology to place visual ads across thousands of websites and apps, targeting Berkeley consumers based on their online behavior and demographics. This increases brand exposure to a relevant audience.
Programmatic display excels at building brand awareness, driving traffic to websites, and retargeting engaged audiences. It helps maintain a consistent brand presence across the internet, influencing purchasing decisions over time.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
