Extend Reach to Passive Audiences with Programmatic Display in El Segundo

Programmatic display reaches segments of the El Segundo market who have not yet initiated a search, expanding brand presence.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for El Segundo organizations

Reaching Unaware Audiences

While search campaigns capture existing demand, programmatic display actively builds it by reaching individuals who are not yet searching for a specific product or service. This method uses data-driven targeting to place visual ads across various websites and apps. It effectively introduces brands and offerings to the broader El Segundo market, influencing potential customers early in their journey.

Programmatic display campaigns can target audiences in El Segundo based on demographics, interests, and online behavior, not just keywords. This allows businesses to present their offerings to a wider, yet still relevant, segment of the market. By consistently appearing where target audiences consume content online, programmatic display fosters brand recognition and familiarity, moving prospects closer to conversion even before they realize a need.

02 / How the work runs

How the work runs here

  1. 01

    Broaden Market Reach

    Connect with potential customers beyond search queries.

  2. 02

    Leverage Behavioral Data

    Target based on interests and online activities.

  3. 03

    Build Brand Awareness

    Maintain visibility across diverse online touchpoints.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for El Segundo organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display complement other advertising efforts in El Segundo?

    Programmatic display extends reach beyond those actively searching, building brand awareness and influencing prospects earlier. It prepares potential customers for conversion when they eventually engage with search or direct channels, creating a cohesive marketing funnel.

  • What kind of businesses in El Segundo benefit most from programmatic display?

    Businesses looking to increase brand visibility, launch new products, or reach a broad but targeted audience in El Segundo can benefit. It's especially useful for showcasing visual offerings or building a strong brand presence over time.

Start a conversation

Let's talk about programmatic display in El Segundo

Tell us where you are and what you need to move. We will tell you what we would do first.