Connect with consumers through targeted advertising based on their real-world activities and physical presence in Fontana.
We Serve Fontana Clients
Geofencing uses location data to build audience segments based on their real-world behaviors. This approach enables businesses to deliver advertisements to individuals who have been within specific geographic areas, such as retail centers or local attractions. By focusing on physical locations that indicate potential interest, organizations can target audiences likely to convert. This precision ensures marketing efforts reach consumers who are already demonstrating intent through their presence in relevant places.
For businesses in Fontana, specific locations genuinely predict consumer intent. Places like the Auto Club Speedway or Sierra Lakes Marketplace draw individuals with particular interests, making them prime targets for geofencing. This method allows for the creation of defined audiences from these real-world interactions, ensuring that advertising campaigns are delivered to people who are physically present in areas relevant to the service or product being offered, rather than broad, less effective placements.
Raincross approaches geofencing by first defining the most relevant physical areas in Fontana based on business objectives. We then build audiences from individuals observed within these boundaries and deliver targeted ad campaigns. Crucially, we measure the effectiveness of these campaigns by tracking subsequent visits to your physical location or website, connecting real-world proximity directly to tangible business outcomes and providing clear insights into return on investment.
02 / How the work runs
We identify precise geographic boundaries in Fontana where your target audience congregates or demonstrates specific intent, ensuring accurate audience capture.
Location data is used to build custom audience segments composed of individuals who have visited or spent time in your defined zones, reflecting real-world behavior.
Deliver digital advertisements specifically to these geofenced audiences across various platforms, engaging them directly when their intent is high.
Campaigns are tracked to measure physical visits or other defined conversions resulting from the geofenced ad exposure, linking advertising to tangible results.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing works by establishing virtual boundaries around specific physical locations in Fontana that are relevant to your business, like retail centers or event venues. It then collects anonymized data from mobile devices entering these zones, allowing for the creation of audiences based on real-world behavior and interests.
Yes, a core benefit of geofencing is its ability to drive foot traffic. By targeting ads to individuals who have been near competitor locations, complementary businesses, or high-traffic areas, you can influence them to visit your Fontana business, and then measure those physical visits.
Any business that benefits from in-person visits or whose customers exhibit specific behaviors in physical locations can benefit. This includes retailers near Sierra Lakes Marketplace, service providers, or businesses aiming to reach attendees of local events or attractions like the Auto Club Speedway.
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