Connect with consumers based on their physical presence at relevant locations, turning their movements into engagement opportunities.
We Serve Fresno Clients
Geofencing defines virtual boundaries around specific real-world places, allowing for the precise targeting of individuals who have recently visited those areas. This strategy is particularly effective in Fresno, where the movements of people often signal a clear intent related to business, education, or leisure. By understanding which locations are meaningful indicators of consumer interest, we can craft campaigns that speak directly to their current needs or activities.
This approach allows businesses to interact with potential customers during moments of high relevance, such as when they are near a competing store, attending a local event, or visiting a major retail center. Our work involves identifying these key physical locations, establishing the geofences, and then serving tailored advertisements to those within the defined areas. This method maximizes the efficiency of ad spend by focusing on an audience that has already demonstrated a specific, real-world interest.
Raincross measures the effectiveness of these location-defined campaigns by tracking actual visits and subsequent revenue. For businesses in Fresno, this means advertising is not just seen but also drives tangible actions, whether it's increased foot traffic to a store or engagement with a specific product. This focus ensures that advertising efforts directly contribute to business objectives, leveraging the city's diverse economic and social activity.
02 / How the work runs
We identify key Fresno areas that signal specific consumer intent, ensuring your ads reach the most receptive audience. This includes major shopping centers and educational hubs.
Our team establishes precise geofences around these identified physical places. This creates a targeted zone for ad delivery, based on real-world movement.
Ads are served to individuals who have recently been within the geofenced areas. This ensures your message is delivered when it is most relevant to their activity.
We measure campaign performance by tracking physical visits and sales generated from the geofenced audience. This directly links advertising efforts to business outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing helps your business by targeting potential customers based on their visits to specific locations within the city. This allows for highly relevant messaging, such as promotions to people leaving a competitor or offers to attendees at a local event, driving direct engagement.
Effective locations for geofencing in Fresno include retail centers, event venues, and educational institutions like California State University, Fresno. The choice depends on where your target audience congregates and what their presence there signifies about their intent.
Yes, geofencing is designed to drive physical visits by reaching individuals who have demonstrated a related interest through their real-world behavior. We measure these visits to assess the direct impact of your advertising.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
