Connect with audiences based on their physical presence in Long Beach, leveraging real-world actions to inform messaging.
We Serve Long Beach Clients
Geofencing uses virtual boundaries around specific locations to identify and engage audiences based on their physical behavior. This approach is rooted in understanding that where individuals go in the real world often indicates their current interests or needs. Rather than relying on broad demographics, Raincross defines target audiences by their actual visits to relevant sites, such as the Long Beach Convention Center, retail areas, or various attractions. This strategy ensures messages reach individuals who have demonstrated a specific intent through their physical presence.
The process begins by defining precise digital perimeters around key Long Beach locations. We then monitor real-world foot traffic within these areas, identifying individuals who enter or pass through. Once these audiences are established based on their physical signals, targeted advertising messages can be delivered, whether they are still within the geofenced area or have moved on. This method allows businesses to communicate directly with people when their intent is likely highest, or to re-engage them later based on past activity.
Raincross measures the effectiveness of these campaigns by tracking subsequent physical visits to a client's location or other relevant conversions. This direct measurement links advertising exposure to real-world outcomes, providing clear insights into campaign performance. By focusing on location-defined audiences built from observed physical behavior, we help businesses in Long Beach transform transient interest into measurable engagement and action, moving beyond generalized targeting to precision communication.
02 / How the work runs
Establish precise digital perimeters around relevant Long Beach locations like major retail corridors or attractions. This creates the foundational area for audience identification.
Capture audience segments based on their physical presence within defined geofences. This targets individuals who demonstrate intent through their real-world movements.
Serve targeted advertisements to individuals identified within or near these geofenced areas. Messages are delivered when they are most relevant to current or recent behavior.
Track the impact of campaigns by monitoring subsequent physical visits to your business. This directly links ad exposure to measurable foot traffic and customer actions.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing helps by targeting individuals based on their physical presence at specific Long Beach locations, such as attractions or commercial districts. This allows businesses to reach people who have already demonstrated an interest by visiting relevant sites.
Yes, by targeting individuals who have been identified as visiting certain physical locations, geofencing can deliver relevant messages that encourage them to visit your business. This strategy focuses on converting demonstrated interest into actual visits.
Locations that attract specific types of customers or indicate particular interests are ideal. Examples include the Long Beach Convention Center, major retail areas, or tourist attractions, where physical presence predicts a certain intent or need.
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