Programmatic Display Finds Modesto's Passive Browsers

Programmatic display reaches Modesto audiences browsing online before they initiate a search, effectively expanding market reach beyond active seekers.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Modesto organizations

Modesto's Unseen Online Pathways

Many Modesto consumers engage with online content without a specific purchase in mind. Programmatic display advertising allows businesses to place visually engaging ads across websites and apps they frequent. This method exposes your brand to a broader audience who might not be actively searching but are receptive to new information and offers relevant to their browsing habits.

Raincross uses data-driven insights to identify where Modesto's target audiences spend their time online. By automating ad placement and optimization, programmatic display ensures your brand is visible across a vast network, building awareness and nurturing interest long before a customer thinks to search for a solution. This approach is efficient for reaching audiences across varied online spaces.

02 / How the work runs

How the work runs here

  1. 01

    Broad Audience Exposure

    Reach Modesto users across many websites.

  2. 02

    Cost-Effective Awareness

    Build brand recognition efficiently and scale.

  3. 03

    Data-Driven Placement

    Optimize ad delivery based on user behavior.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Modesto organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display compare to traditional banner advertising?

    Programmatic display uses automated technology to buy and place ads in real-time based on audience data and bidding, offering more precise targeting and optimization than traditional, manually placed banner advertising.

  • Can programmatic display be used for local Modesto businesses?

    Yes, programmatic display is highly effective for local businesses. It allows for geographic targeting down to specific neighborhoods or zip codes in Modesto, ensuring ads reach the most relevant local audience.

Start a conversation

Let's talk about programmatic display in Modesto

Tell us where you are and what you need to move. We will tell you what we would do first.