Visual Storytelling: Capturing Newport Beach Audiences Beyond Search

Programmatic display reaches potential customers in Newport Beach who are browsing online, but not yet searching for your service.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Newport Beach organizations

Engaging Passive Audiences

Programmatic display advertising is crucial for engaging the Newport Beach market segment that hasn't initiated a search for specific products or services. This discipline allows your brand to appear visually across a vast network of websites and apps, serving as a powerful tool for building awareness and driving consideration among relevant audiences.

We leverage real-time data to identify and target individuals based on their online behavior, interests, and demographics, ensuring your ads are seen by the right people at the right time. By strategically placing compelling visuals, we help your business capture attention and influence purchase journeys before active search begins.

02 / How the work runs

How the work runs here

  1. 01

    Build Broad Awareness

    Introduce your brand to a wide yet relevant audience online.

  2. 02

    Target By Behavior

    Reach consumers based on their browsing history and interests.

  3. 03

    Reinforce Brand Message

    Keep your brand top-of-mind across various digital touchpoints.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Newport Beach organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from traditional banner ads?

    Programmatic display uses automated technology to buy and place ads in real-time based on audience data, rather than fixed placements. This optimizes ad delivery for relevance and efficiency, showing ads only to interested users.

  • Can programmatic display target specific demographics in Newport Beach?

    Yes, it can target extremely specific demographics, interests, and behaviors of Newport Beach residents and visitors. This ensures ads are seen by affluent individuals interested in luxury, lifestyle, or specific industry categories.

Start a conversation

Let's talk about programmatic display in Newport Beach

Tell us where you are and what you need to move. We will tell you what we would do first.