Activating Intent with Redlands Geofencing

Geofencing unlocks high-intent audiences in Redlands by targeting specific physical locations, delivering relevant messages when potential customers are most receptive.

01Market context
Pl. 02 / the environment the decision is made in
Geofencing work for Redlands organizations

Location-based intent

In Redlands, geofencing is a powerful tool because certain physical locations genuinely predict intent. Whether it is targeting attendees at a local festival, shoppers at specific retail centers, or visitors near the University of Redlands, geofencing allows organizations to deliver highly relevant messages to individuals present at these key sites. This precision targeting enhances message impact by connecting with audiences in the context of their current activity.

By setting virtual boundaries around points of interest, organizations can engage individuals who have demonstrated a clear behavior or interest. This allows for tailored advertisements that respond directly to the environment or activity, such as promoting a nearby store to a person at a local market. Geofencing translates physical presence into digital engagement, maximizing the effectiveness of ad delivery within the Redlands area.

02 / How the work runs

How the work runs here

  1. 01

    Target High-Intent Locations

    Reach audiences at Redlands sites like retail centers or event venues.

  2. 02

    Deliver Timely Messages

    Present ads when individuals are most receptive, based on their location.

  3. 03

    Contextual Engagement

    Align ad content with specific activities or environments within Redlands.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How geofencing runs for Redlands organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
In-N-Out Burger logo

Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.

Franchises | Advertising

7

High-intent local search patterns targeted

Franchises

Advertising

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In-N-Out Burger restaurant and neon sign at dusk

In-N-Out Burger

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06Questions

Questions we are asked about this.

  • What Redlands locations are good for geofencing?

    Locations such as the Citrus Plaza, local farmers' markets, the University of Redlands campus, or community event sites are effective for capturing specific audience intent through geofencing.

  • Is geofencing compliant with privacy regulations?

    Yes, geofencing campaigns are designed to adhere to privacy regulations. They typically target aggregated location data and do not identify individuals personally.

Start a conversation

Let's talk about geofencing in Redlands

Tell us where you are and what you need to move. We will tell you what we would do first.