Reaching Redlands' Undiscovered Audiences

Programmatic display serves as a crucial channel for reaching Redlands' potential customers who have not yet initiated a search, fostering brand discovery and consideration.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Redlands organizations

Broad audience discovery

Programmatic display advertising fills a vital gap by reaching the Redlands market that is not actively searching. This method allows for the placement of visually rich advertisements across a vast network of websites and apps, targeting users based on their online behaviors, interests, and demographic profiles. It provides an effective way to introduce products or services to individuals who might be receptive but are not yet expressing direct intent through search queries.

By leveraging data-driven insights, programmatic display ensures that ads are shown to the most relevant Redlands audiences. This strategic approach moves beyond basic demographics, focusing on interests that align with the community's unique blend of heritage and modern living. It allows for sustained brand visibility and reinforces messaging across multiple touchpoints, building familiarity and driving future engagement within the local market.

02 / How the work runs

How the work runs here

  1. 01

    Expand Audience Reach

    Connect with Redlands residents who are not yet searching.

  2. 02

    Data-Driven Targeting

    Leverage behavioral and demographic data for precise ad delivery.

  3. 03

    Visual Brand Building

    Increase brand awareness through impactful visual advertisements.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Redlands organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display target Redlands residents?

    It targets Redlands residents based on a combination of geographic location, online behaviors, interests, and demographic information, ensuring ads are relevant to their browsing habits.

  • Can programmatic display support other marketing efforts?

    Yes, programmatic display complements other channels by building brand awareness and nurturing prospects. It helps keep an organization visible and top of mind before they initiate a search or interact on social media.

Start a conversation

Let's talk about programmatic display in Redlands

Tell us where you are and what you need to move. We will tell you what we would do first.