Reach Unaware Audiences Across Sacramento's Online Spaces

Connect with Sacramento consumers before they begin searching for products or services, expanding your market presence.

01Market context
Sacramento, California
View of the Tower Bridge in Sacramento, California

Activating Unseen Demand

Programmatic display engages potential customers in Sacramento who are not yet actively looking for specific offerings. This approach places visual advertisements across various websites and applications, reaching individuals as they browse online. It enables businesses to introduce their brand and offerings to a wider audience, fostering awareness and interest in a diverse economy that includes retail and hospitality.

Our method for programmatic display involves using data to understand the online behaviors and characteristics of your target customer within Sacramento. We then automatically serve display advertisements to these segments. This ensures messages are seen by relevant audiences navigating the internet, establishing brand recognition and driving initial engagement before explicit search intent is formed.

This strategy solves the problem of reaching those not already in the active search funnel. By expanding visibility beyond direct searches, businesses can build a foundation of recognition among Sacramento's population, including government, education, and healthcare sectors. It provides broad exposure across digital touchpoints, connecting businesses with a diverse audience through automated and targeted placements.

02 / How the work runs

How the work runs here

  1. 01

    Automated Ad Placement

    Display advertisements are purchased and placed in real time across a wide network of sites, responding to audience characteristics.

  2. 02

    Audience-Focused Targeting

    Campaigns are built to connect with specific audience segments based on their online activities and demographics.

  3. 03

    Broad Digital Reach

    Messages appear on websites and apps that align with user interests, expanding visibility beyond traditional search.

  4. 04

    Brand Recognition

    Introduce offerings to potential customers who have not yet expressed direct intent, building awareness in the market.

Fig. 01

How programmatic display runs for Sacramento organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display help my Sacramento business grow?

    This service expands your reach to potential customers who are browsing online but not actively searching. It helps build awareness for your brand or product among Sacramento's diverse population before they've decided what they need.

  • What kind of data is used for programmatic display targeting?

    We use data related to audience behaviors and online activity to identify the segments most likely to be interested in your offerings. This allows for precise ad placement across relevant websites and applications.

  • Is programmatic display effective for local businesses in Sacramento?

    Yes, it helps local businesses connect with residents and visitors throughout the area. By appearing on various online platforms, your message reaches a broader audience in Sacramento's dynamic market, including those not yet searching.

Start a conversation

Let's talk about programmatic display in Sacramento

Tell us where you are and what you need to move. We will tell you what we would do first.