Reaching San Francisco Audiences Before They Search

Connect with potential customers in San Francisco even before they express active interest.

01Market context
San Francisco, California
San Francisco & the Golden Gate Bridge at dusk

Uncovering Latent Demand

Many individuals in San Francisco may not be actively searching for a product or service, yet they are consuming content across various websites and applications daily. Programmatic display fills this gap by identifying and engaging these users through automated buying of display inventory. This approach allows organizations to establish brand presence and influence potential customers early in their decision process.

Our programmatic display strategy uses data to identify relevant audience segments based on their online behavior and content consumption patterns. This targeting ensures campaigns reach the right individuals across a vast network of online publishers, optimizing visibility and engagement. For businesses in San Francisco's diverse and dynamic market, this means reaching professionals, tourists, or other specific demographics with precision.

We implement campaigns that dynamically adjust bids and placements in real time, focusing on quality supply and audience relevance. This method allows for efficient budget allocation, delivering messages to users most likely to become customers. By consistently presenting your brand where your San Francisco audience consumes media, we aim to build recognition and drive interest over time.

02 / How the work runs

How the work runs here

  1. 01

    Audience Identification

    We analyze data to pinpoint specific San Francisco audience segments based on their interests and online activities, ensuring messages reach relevant groups.

  2. 02

    Real-Time Bidding

    Campaigns automatically bid on display ad placements in real time, securing optimal inventory for your ads across publisher sites and apps.

  3. 03

    Campaign Optimization

    Performance is continuously monitored and adjusted to improve delivery against audience quality and campaign goals.

  4. 04

    Brand Visibility

    Display ads are served across a broad network of online properties, increasing brand awareness among potential customers in the San Francisco market.

Fig. 01

How programmatic display runs for San Francisco organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

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06Questions

Questions we are asked about this.

  • How does programmatic display find new customers in San Francisco?

    Programmatic display reaches potential customers who are not yet searching but are consuming content online. It uses automated systems to identify and deliver ads to relevant audience segments across various websites and apps in San Francisco.

  • Is programmatic display effective for local San Francisco businesses?

    Yes, programmatic display can be highly effective for local businesses. It allows for precise targeting based on demographics and online behavior, helping businesses connect with specific audiences within San Francisco's diverse population, from tech professionals to tourists.

  • What kind of data is used for programmatic display targeting?

    Targeting leverages various data points including user browsing behavior, app usage, and content consumption patterns. This information helps match your ads to the most relevant San Francisco audiences across a wide range of online publishers.

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